Damion Selmon

Logotypes: Stokr Ace of Spades

Identity to establish a face for a new apparel company whose target audience is the sports-minded individual.

The client wants to break into the apparel industry by setting itself apart from companies such as Affliction and TapOut. The spade was a requirement and the skull was chosen to appeal to the grit and hard work associated with Mixed Martial Arts and X games athletes. The star is a symbol of competition and the drive to become number one.

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Available for freelance