Logotypes: RA Logo

Rebranding of longtime research and demographic company.

The company wanted a new fresh look. they wanted to get away from the Times font and sterile white background. Went with a Compacta style font to symbolize the strength and stability of the company and chose to use the slanted style to show their forward thinking and progress within their industry. The hue of orange was chosen to communicate progressive ideas and original thought.

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